Flagship course

Event Path Sculpting Studio

An eight-week studio where you turn messy telemetry into narrative paths your product org can trust.

Planner and laptop used for analytics planning

Modules

1

Listening walks

Observe a product journey without opening a dashboard; sketch friction by hand.

2

Taxonomy clay

Shape event nouns and verbs; practice pruning duplicates.

3

Path carving

Build primary and recovery paths with intentional branching.

4

Drop language

Distinguish path drops, hesitations, and dead interactions.

5

Behavior briefs

Present findings to mixed audiences without drowning in charts.

6

Instrumentation handoff

Write engineer-ready notes and acceptance checks.

7

Korea context lab

Apply patterns to local payment and messaging examples.

8

Studio showcase

Critique circle finale with alumni guests.

Learning outcomes

  • Produce a defensible event taxonomy for one product area
  • Explain software behavior with path language, not vanity rates alone
  • Facilitate a 20-minute critique with peers
  • Hand off instrumentation changes without ambiguity

Informational pricing

₩720,000 · Pattern Carve seat

No online checkout. See Pricing and Refund.

Request a seat

Instructor

Portrait of mentor Jae-min
Jae-min Oh

Former product analytics lead; teaches path critique and schema kindness.

FAQ

Do I need SQL before week one?

Comfort with basic queries helps, but we provide templates. Advanced warehouse work is intentionally light.

What is a real limitation of this course?

We do not install or configure your analytics vendor for you. If your company blocks schema changes, you will practice on sample apps instead — still useful, but slower to show workplace impact.

Are sessions recorded?

Yes, for enrolled learners. Critique circles remain opt-in for recording to protect psychological safety.

Learner notes

The showcase felt nerve-wracking, yet the feedback on my recovery-path sketch was the most specific critique I have received at work.

Yuri · Product ops · Suwon

Week five’s brief template now lives in our Notion. We still argue about property names — the course did not erase that — but arguments finish faster.

Client in consumer fintech